Conversion Optimization Software: Features and Benefits

Conversions are the final stage of a successful marketing campaign, so optimizing them is vital. However, the industry you’re in, your target audience, and your marketing budget are all factors you should take into account when looking to increase conversions.

Luckily, conversion optimization software can help you reach the desired audience faster and even turn warm leads into long-term customers. This software can help you track individual points in the marketing funnel, discover new marketing trends, and update your strategy in real time.

Below, we go in-depth about the importance of conversion optimization software – how it works, the different types, and its top benefits. Finally, we’ll tell you about the top affiliate marketing solution for conversion tracking.

CRO and Conversion Optimization Software

CRO (conversion rate optimization) is the process of improving the conversion rate on your site or other digital marketing channels. This is the plain definition, but conversion rate can refer to:

• Sales conversions: When a visitor purchases your product.

• Lead generation: When a visitor submits a form or subscribes to a newsletter.

• Click-through rate (CTR): When a visitor clicks on a call-to-action (CTA) or an ad.

• Engagement: When a visitor interacts with your content through likes, views, downloads, etc.

Optimizing conversion rates is vital to any affiliate program because it keeps both the advertiser and the affiliates paid. Higher conversion rates mean more money for the affiliates, which motivates them to work harder to retain leads. This translates to the customers, who are more likely to purchase products with high conversion rates as they automatically associate them with quality.

So, how does conversion optimization software help? Conversion optimization software provides the resources you need to analyze visitor behavior and set KPIs to target their pain points, leading to better conversion rates. All of the metrics mentioned above can be tracked using conversion optimization software.

Key Features to Look for in Conversion Optimization Software

The scope of features of a conversion optimization tool may include:

• Attribution: This helps you correctly attribute your conversions to the exact point of the marketing funnel. As a result, you’ll know exactly what makes each visitor convert, which will help you come up with more effective strategies to increase sales.

• Conversion tracking: This helps you understand what action each visitor takes – whether they purchase something on your site, subscribe to your newsletter, click on a pop-up, etc. It can help you narrow down your marketing channels and rule out the ineffective ones.

• Conversion caps: This feature lets you set a limit to the number of conversions for each affiliate as a way to protect your budget and prevent generated clicks. If there are no caps, affiliates can use that to their advantage and try to max out conversions, leading to a huge budget loss.

• Fraud detection: Of course, fraud detection is a must to prevent click bots and put a stop to ad fraud. A good fraud detection tool can do ongoing monitoring of conversions to detect any suspicious activity and eliminate the threat.

• Mobile attribution: As mobile search worldwide grows, marketers are looking for ways to expand their reach on mobile devices. Mobile attribution can help by giving you insight into how your audience searches for your products, what actions they take, and so on.

• Automatic payments: Pay your affiliates without having to calculate who made how much. The best conversion optimization software automatically calculates the pay for each affiliate based on the KPIs they reach.

Types of Conversion Optimization Software

There isn’t a one-fits-all solution for conversion optimization – most marketers use a combination of the following:

• Analytics tools: The most popular tool we can include here is Google Analytics, which lets you set goals like tracking a specific page or individual actions like clicks and subscriptions.

• Email marketing tools: An email marketing strategy is just as important in nurturing leads and driving conversions. By using such tools, you can quickly create an email list with warm leads and regularly update them on your newest products and promotions. Some of them let you track the results of your campaigns as well.

• A/B testing tools: To provide the best user experience possible, marketers use A/B testing tools to compare two or more versions of a web page, landing page, email newsletter, and so on. This helps them determine which version gets the best results, helping in the conversion optimization.

• Affiliate marketing software: This software puts all your affiliate needs in one place, from campaign creation to execution and result tracking. They typically include very specific conversion tracking capabilities that dive deep into the behavior of your customers.

Benefits of Conversion Optimization Software

Conversion software can greatly reduce the time you spend optimizing your campaigns, along with other benefits like:

• Improved conversion rates: This is the no. 1 benefit of conversion optimization software, and it doesn’t only refer to sales. You can increase the number of clicks, likes, impressions, subscribers, and any other metric you want to improve.

• Real-time data insights: All data analytics you get from conversion software is in real time, meaning any changes that happen are tracked immediately. This helps you stay on top of the trends and adjust your strategy as you go.

• Better user experience: Conversion optimization software can help you improve the UX/UI design of your website or any other channel you use in your marketing strategy. This will make your visitors trust you more, making them more likely to try your services.

• Personalized targeting: If you operate in a very specific or technical niche, having personalized targeting is essential. Since your audience is harder to reach, conversion software can help you target the right channels and send the right message at the right time.

• Reduced cart abandonment: This is specifically for e-commerce sites that take online orders. By improving their conversion rates, they can reduce card abandonment, leading to more orders and better ROI.

• Cost-effectiveness: Finally, reducing bounce rates will result in lower costs, as the more you optimize your campaigns, the less you have to spend adjusting them in the long run.

Offer18: The Best Conversion Optimization Software for Affiliate Marketing

At Offer18, we provide an all-in-one conversion tracking solution for affiliate marketing campaigns. Whether your goal is to set up a campaign, sign up affiliates, or manage payments, you can do it all in one place.

Don’t worry – if you’re not familiar with software of this type, we’ll walk you through the onboarding process step by step. We provide ongoing support and let you integrate all your favorite marketing apps, including Shopify, WooCommerce, and Google Ads.

Don’t let a single lead go to waste – start your free trial today, no card required.