MMP is a third-party platform used by Offer18 platform that helps app developers track, attribute, and analyze mobile app installs, user acquisition, and in-app events. MMPs integrate with multiple ad networks to provide a consolidated view of marketing performance across diverse channels.

Why is Mobile Attribution Platform Important for the Marketers?

Mobile Attribution allows marketers to measure the return on investment for their ad campaigns. It helps them understand which channels primarily drive the most user engagement. Marketers use mobile attribution to optimize marketing spend by focusing on high-performing campaigns.

What are In-app events in mobile attribution?

In-app events are actions taken by users within an app after its installation, such as:- registration or sign-ups, In-app purchases, level /stage completion in mobile games activation of channel subscriptions.

How does Offer18 combat fraud in mobile attribution?

By using advanced fraud detection methods and constantly monitoring activity, Offer18 minimizes the risks of fraudulent behavior.

Tracking Success of Your Mobile Apps

Mobile Attribution Software for App Growth

Mobile Attribution Platform includes identifying and assigning credit to the various touchpoints and channels contributing to a user conversion or app installation.

Track Beyond Installs Attribute Every Conversion Prevent Mobile Fraud

Request Free Trial → Customer Stories

User journeyAttributed by Offer18

Live

Ad tapClick tracked · sub source 7781
Install attributedMatched by your MMP
Sign-upIn-app event
Purchase · $24.99In-app event

12.4kInstalls

98%Match rate

SDK initializedTracking active

94Trust scoreVerified clean

Postback sentAd Network

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How attribution flows

From tap to attributed install

Where each piece sits between your ad and your report.

Click is tracked
A user taps your ad and Offer18 records the click with its source and sub-source.
MMP attributes the install
Your measurement partner decides which click earned the install.
Events post back
Installs and in-app events return through the integration template, no custom build needed.
Payouts and reports settle
Conversions reach your reports and partner payouts, with fraud checks applied.

Mobile attribution

Everything between the install and the payout

Android Tracking

Android SDK

for seamless tracking for Android devices.

Android SDKs are essential tools for mobile app developers. They enable accurate tracking of app installs, in-app events, and user behavior. By leveraging Offer18 Android SDKs, businesses can gain insights into their app performance and make data-driven decisions to optimize user acquisition and engagement.

Offer18 Android SDKs enable cross-channel tracking and user segmentation for targeted marketing by connecting data from various marketing channels, analyzing user interactions and attributes, and integrating with other analytics tools.

Secure Attribution

Fraud Prevention

Detecting and Preventing Mobile Attribution Fraud

Offer18 has built-in features for the detection and prevention of fraud. These features examine how users interact with ads and analyze patterns in ad campaign data to identify fake clicks, bot traffic, and other malicious activities.

Offer18 MMP uses real-time monitoring, machine learning, device fingerprinting, and fraud detection system to identify and block fraudulent activities, working with ad networks to share fraud data and prevent future occurrences, ensuring accurate attribution data for businesses.

Attribution Partners

MMP Integration

accurate attribution with Mobile Measurement Partners.

These third-party platforms enable app developers and marketers to understand which advertising channels and marketing efforts drive the most valuable user actions, such as installs, registrations, or purchases.

Offer18 MMP tracks user interactions across marketing channels, identifies effective channels, and sends postbacks to ad networks for campaign optimization. Additionally, MMPs offer dashboards for streamlined reporting and decision-making, providing a comprehensive view of campaign performance.

Event Analytics

In-app events Tracking

to Analyze user interactions within the app.

Event tracking is essential for mobile attribution, capturing user actions like purchases and registrations after installation. This data helps assess the effectiveness of marketing campaigns in driving user engagement and retention. Analyzing user interactions through event tracking helps businesses like Offer18 understand app navigation, identify user behavior patterns, and uncover potential challenges, ultimately leading to a better user experience.

Offer18's deep linking campaign tracking platform enhances user engagement, while its powerful reporting and visualization features offer a clear overview of attribution data, including customizable reporting, comparison of attribution models, and advanced filtering for granular insights into app data.

Mobile Attribution Software for App Growth

From tap to attributed install

Click is tracked

MMP attributes the install

Events post back

Payouts and reports settle