How to Use the New eCommerce Feature in Offer18: Benefits for Boosting Revenue

Why are Product Feeds Important?

1. The feeds can be saved and downloaded from the affiliate dashboard in multiple easy-to-view formats to cater to different affiliate needs and can be used for future reference.

2. They are then shared with affiliates, who convert these files into easy-to-browse product catalogs displayed in website search results and shopping ads for promotional purposes. In other words, the products can be showcased effectively on online platforms using product feeds. The feeds will be used to import and manage product data efficiently.

3. The complete end-to-end process of importing, exporting, and managing product data through product feeds is automated, saving time, effort, and costs and reducing human errors.

4. By incorporating product attributes and specifications, you as a marketer can add a layer of detail to your offerings, ensuring better alignment with customers’ requirements.

Thus, the Product Feed is a cornerstone for affiliates to promote their offerings accurately. Moreover, the Offer18 Performance Marketing Platform provides advanced features, including bulk product import, automated product updates, and seamless integration with third-party systems.

How does the Product Feed Feature from the Offer18 Platform Benefit Marketers?

1. Enhanced Performance Tracking

   Product feeds track product performance across marketing channels. Through product feeds, marketing experts can easily differentiate between high-performing products and those that need optimization. This allows them to concentrate on providing value-added products and strengthening customer relationships.

2. Increased Online Presence

   Affiliates can easily categorize their products based on attributes and specifications, making it easier to discover them on social media platforms and popular marketplaces. Products can easily be segmented based on their categories, which enhances their online presence and attracts more traffic. By including SEO-optimized tactics of searching products through relevant keywords, products can be readily found in search results with improved online visibility and click-through rates.

3. Automatic Updates

   Automated tools and software schedule feed generation and delivery and generate unlimited data feeds in less time. Automation tools update your feed regularly to minimize the risk of outdated information used by affiliates. This includes updates regarding pricing changes, new arrivals, and product availability information. While updating the feed, you as a marketer, must ensure that the information is consistent across platforms, thereby ruling out any misinformation or discrepancies and enhancing the overall marketing strategy.

4. Ease of Customization

   The use of sophisticated tools or software for product feeds can generate prefilled ready-made templates to address the customer's specific needs. It also saves a lot of time and money for tech-savvy marketers. You may customize your product feeds to highlight the most relevant attributes that resonate well with your customer needs and preferences. For example: If the customer is looking for Reebok shoes, the templates featuring Reebok Shoes are prominently displayed in the feed.

5. Increased Return on Investment

   Automated tools and software help you measure the effectiveness of your marketing efforts and increase productivity. By automating the process of sharing product information, marketers can realize an uptick in return on investment. The feeds are customized to include specific data fields, such as product description, price, and images relevant enough to reach the right audience at the right time and drive higher conversion rates.

Steps to Navigate to Product Feeds in Offer18 Platform

Please visit our knowledge base to learn more about it - Click Here

Why is Coupon Tracking Important?

1. Tracking coupons allows marketers to monitor potential customers' usage of codes and measure the number of conversions generated from those coupon codes. The allure of getting rewards, discounts, or points by using these coupons makes customers go on a shopping spree and increases conversions for marketers.

2. The coupon codes provide insights into the performance of each affiliate, wherein they are compensated with commissions when every time a customer redeems a coupon (by coupling the affiliate accounts with coupon codes at the backend).

3. The cutting-edge Coupon Tracking feature in Offer18 enables you to assess the effectiveness of your coupon codes across different marketing channels like email, web, mobile apps, etc. In addition, you can also allocate codes to exclusive coupon offers, allowing you to track code usage and identify which offers generate the most conversions.

How does the Coupon Tracking Feature from the Offer18 Platform Benefit Marketers?

1. Performance Tracking and Attribution

   The pioneering coupon codes feature tracks affiliate performance even when multiple touchpoints are involved. Hence, which affiliate provided which coupon to which customer can be tracked, and which campaign the affiliate is associated with can be easily identified. In this manner, you will analyze the frequency of each conversion.

2. Increase Brand Loyalty

   Marketers can build a loyalty program by rewarding their customers with special deals. Special codes make them feel valued as if they belong to a VIP suite or part of a club. This way, they can spread positive word of mouth for your programs and share voucher codes online with people in their networks. This impacts the perception of your brands in a positive manner. According to statistics, 68 percent of consumers say digital coupons help generate brand loyalty.

3. Fraud Prevention

   The Offer18 platform monitors how coupons are used in real-time and keeps fraudulent practices at bay. This is possible by using tactics that detect anomalies from any usual trend, monitoring coupon abuse, and unauthorized sharing of coupon codes.

4. Campaign Optimization

   Offer18 allows marketers to refine their strategies promptly by adjusting discounts and terms and conditions to maximize conversions. The campaign also gives you the flexibility to display an unlimited number of coupons and coupon banners on your marketing channel. For example: you can have a 10% discount promotion and a 20% discount promotion running at the same time. Additionally, you can also generate separate coupon sets for each promotion in a multi-tier system.

5. Increased Order Value

   Consumers often spend more than their original order value when they receive discounts on their offers. The coupon codes enable customers to reach a specific spending threshold and take advantage of great bargains. By limited-time offers, marketers create a sense of urgency for customers, which can lead to windfall gains. Offer18 retains existing consumers and attracts new ones through email marketing automation software, which has extensive functionality to deliver targeted, tailored discount coupons to customers at the right time. This encourages spending that exceeds the original order value.

Steps to Navigate to Coupon Tracking in Offer18 Platform

Please visit our knowledge base to learn more about it - Click Here

Why is Easy Integration Feature Important?

1. A seamless integration feature ensures that your affiliates and customers enjoy a smooth experience, enforcing trust and confidence in your brand.

2. Analytical tools are used by affiliate marketing platforms such as Offer18 to track campaign performance in real-time. This gives a granular view of conversions, performance metrics, and traffic conditions.

3. The platform automatically tracks orders and affiliate commissions with zero human intervention. Thus, it reduces the possibility of human errors, allowing marketers to focus on devising strategies rather than concentrating on technical or functional issues.

4. Easy integration makes it easier to scale your business to onboard new affiliates and manage a truckload of data and complex affiliate marketing campaigns without compromising efficiency or performance.

How does the Easy Integration from the Offer18 Platform Benefit Marketers?

1. Precise Analytics and Enhanced Reporting

   The insights from data-driven analytics help brands make impactful and informed decisions about affiliate behavior and optimize their campaign performances. Savvy marketers leverage data analytics to gain insights into customer buying habits such as how they navigate websites, the products they purchase, and the pages they spend the most time on. These insights enable marketers to develop strategies aimed at enhancing the user experience, boosting customer engagement, and driving conversions.

2. Increased Customer Satisfaction

   The seamless integration of the Offer18 platform with other third-party platforms helps to deliver a personalized experience to its customers, thereby increasing customer satisfaction and cultivating a loyal customer base.

3. Competitive Advantage

   Integration with third-party platforms can give you an edge over competitors' platforms. The integration streamlines the existing workflows, provides precise real-time attribution data, and increases the ROI of the campaigns. As a marketer, you can maximize your campaign potential by unlocking new opportunities in the eCommerce space.

4. An Ease of Improving Efficiency

   With the power of automation, you can eliminate redundant data and focus on more critical aspects of your campaigns. The platform provides a unified view of campaign profitability across channels and unprecedented visibility into advertising spend alongside revenue in one dashboard. This way, tailoring the strategies to increase revenue and campaign efficiency becomes a child’s play at every step of your marketing journey.

5. Increased Transparency and ROI

   No more jumping between the endless platforms! No more data silos! You can get transparent access to all your campaign data in one single place. The platform lets you track real-time user behavior and engagement based on the click statistics. i.e., The number of clicks, what links are clicks, and the source of clicks, etc. Analyzing these patterns lets you tailor your content and offers to align with your individual preferences, enabling more effective targeting and maximizing ROI.

Steps to Navigate to Easy Integration in Offer18 Platform

Please visit our knowledge base to learn more about it:

1. Shopify Integration:- Click here

2. WooCommerce Integration:- Click here