App Promotion Summit

Networking App and Platform

Top app industry experts and speakers gather at APS Berlin to discuss the latest trends in app marketing and reflect on their experiences with the challenges and achievements of the app economy.

Marketplace & Exhibition

Visit the Marketplace & Exhibition during APS Berlin to learn about top platforms and agencies specializing in user acquisition, analytics, data, and app engagement.

Networking Lunch

Lunch is an ideal opportunity to connect with other attendees, refresh, and prep for the day.

Roundtable

You may participate in the dynamic sessions for engaging discussions, knowledge sharing, and peer networking. Led by industry experts, you get a chance to collaborate to solve myriad problems, resulting in practical outcomes and innovative solutions.

Panels

An interactive panel will feature industry experts brainstorming app growth strategies. These sessions will delve into the key themes and offer diverse perspectives on varied topics.

Workshops

These workshops are your go-to if you wish to delve into a subject, listen to case studies, or learn something new. The expert instructors will share practical advice that has real-time application to the existing projects at the workplace.

Talks

Several presentations offer comprehensive insights into the app marketing landscape, covering every key area of app growth, from user acquisition to retention. It is important to note that by attending these sessions, you will gain inspiration from leading experts in the industry.

User Acquisition Campaign

The App Promotion Summit is seeking innovative and successful user acquisition campaigns. If your team has devised creative strategies that have resulted in significant user growth, the summit is the right place to submit your case study. The participants are encouraged to submit case studies showing measurable results, such as increased user acquisition, retention, and engagement.

If you are passionate about innovative testing strategies, seamless SKAdNetwork integration, or efficient app marketing automation, the User Acquisition Zone is the place to be.

App Store Marketing Campaign

The App Store Optimization section will focus on all aspects of organic growth, including App Store assets, A/B testing, and Apple Search Ads.

Revenue Optimization Campaign

Revenue Optimization Campaign includes case studies and examples that drive significant revenue growth using subscription models, in-app purchases, or ad monetization. To generate recurring revenue, successful implementation of subscription models often involves strategies aimed at both subscriber acquisition and retention. Techniques such as offering limited-time discounts, providing exclusive content, and delivering personalized user experiences attract new subscribers while ensuring existing ones remain engaged.

An in-app purchase model that enhances user experience will be successful if it creates compelling in-app purchases. The way to achieve this is by giving users valuable upgrades, exclusive content, and unique features that are valuable and worth investing in. Ad monetization utilizes various ad formats and precise targeting methods that maximize revenue without detracting from user satisfaction.