Measuring the Success Rate Of Affiliate Marketing: A Guide to Tools and Strategies

1. Offer18

Offer18 is a platform made to help marketers and affiliates track and optimize the campaign progress. With an extensive feature array, like anti-fraud, link tester, and offer automation, we're helping take your marketing and advertising game to the next level.

The platform supports various industries, including eCommerce, fintech, and health & fitness, providing comprehensive solutions and the best affiliate link tracking software for optimizing marketing efforts. Offer18 also emphasizes customer support, seamless migration, and integration capabilities.

Check the pricing or contact us to request a free trial.

2. HubSpot Marketing

HubSpot Marketing offers functional tools for customer interaction and marketing campaign tracking. This solution is pretty easy to use, with straightforward navigation and advanced marketing data analytics reporting.

Why does Offer18 win? The price point for the all-inclusive marketing reporting features makes the biggest difference. For companies that need to optimize their budget, getting more features for a better price point makes a huge difference.

3. PartnerStack

PartnerStack is a B2B software to connect with the right partners, track conversions, reward customers, and scale your progress. It's ideal for direct communication between the stakeholders. Track the progress and get most out of your B2B sales activities.

Why does Offer18 win? It offers less features compared to our software, making it difficult to report in detail.

4. Captiv8

This is an AI-powered marketing and content platform. It connects the brands to influencers and creators, enhancing the progress while ensuring effective lead generation and conversions. Captiv8 collects insights from various social media platforms for better-targeted campaigns.

Why does Offer18 win? Offer18 has more affordable options while it tracks ROI and conversions better.

5. Voluum

Voluum can be a nice tool to track and manage your paid and organic marketing efforts through one platform. You can automate various activities while tracking progress. With this software, your data is always safe.

Why does Offer18 win? While Voluum indeed has plenty of affiliate and marketing features, they come at a pretty high price, but slower ROI. Offer18 easily wins this one, as the ROI is quicker than you can imagine.

1. Pricing

First, you need to choose a performance marketing tool that doesn't exceed your budget. Take time to compare the different packages that platforms offer and choose one that won't strain your bank account. However, don't compromise other aspects of the platform in the name of getting the cheapest offer.

You need to first look into the other factors we are about to share and then choose one that has the right balance between the features you need and its price. Don't forget to check on the different pricing plans available. Ensure it's possible to upgrade to a more feature-rich plan as your business scales. It is also good to note that most platforms will offer you a significant discount if you subscribe for longer periods.

2. Free Trial or Demonstration

You can't just pay your money without testing what the software can do. Most of the top-rated performance marketing solutions give their users the option of trying out their tools before subscribing for a month or a year.

So, test everything about the software during this period. On top of the trial period, some performance marketing platforms also have a money-back guarantee that you can take advantage of if you are not satisfied with their product. So, always choose a platform that gives you the chance to easily opt out if their product doesn't meet your expectations.

3. Online Reviews and Ratings

Before you subscribe to any performance marketing platform, take time and find out what the current and previous users have to say about it. You can find plenty of reviews online to get a clear picture of the experience other users have with the platforms.

Check out 3 to 5 review resources before deciding because some of these platforms pay to get good reviews. The number of reviews also matters, so don't just look at the average rating. For example, a platform with an average of 4.7 stars and 1,000 reviews would be a safer option than one with 4.9 stars and 50 reviews. So, look at all the metrics before you decide. Additionally, check if the reviews make sense or if they follow the same pattern of words and sentences - which is a sign someone paid for it.

4. Customer Service and Support

While using any online platform, there will often be times when you need help to figure out something. So, it is important to choose a performance marketing platform with reliable customer support. Of course, it is hard to tell whether a platform has reliable customer support before you use it and engage its support team.

However, most of the online review platforms let the users rate a platform based on various parameters, including customer support. So, go through the different review platforms to find out how the current and previous users of a certain performance marketing platform rate its customer support.

5. Third-Party Integration

Web tools excel at enhancing functionality by sharing data with other platforms. When choosing a performance marketing platform, prioritize one that integrates seamlessly with your current tools, like email marketing, social media, and payment gateways. This ensures smoother operations and better results.

6. Other Notable Features

You also need to ensure the platform has other notable features beyond the basics. Some of these features may include analysis, tracking, and automation capabilities. You should also ensure that its user interface is user-friendly. These features could have a huge impact on your overall user experience with the platform.