Performance Marketing Platform - Everything You Need to Know

1. Pricing

Of course, you need to choose a performance marketing platform that doesn’t exceed your budget. Take time to look at the different packages that each of these platforms offers and choose one that won’t strain your bank account. However, don’t compromise other aspects of the platform in the name of getting the cheapest offer.

You need to first look into the other factors we are about to share and then choose one that has the right balance between the features you need and its price. Don’t forget to look at the different pricing plans that the platform offers. Ensure there is a possibility of upgrading to a more feature-rich plan as your business scales. It is also important to note that most platforms will offer you a significant discount if you subscribe for longer periods.

2. Free trial or demonstration

You can’t just pay your money without testing what the software can do. Most of the top-rated performance marketing platforms give their users the option of trying out their tools before committing to subscribe for a month or a year.

So, make sure you test everything about the software during this period. On top of the trial period, some performance marketing platforms also have a money-back guarantee that you can take advantage of in case you are not satisfied with their product. So, always choose a platform that gives you the chance to easily opt-out if their product doesn’t meet your expectations.

3. Online reviews and ratings

Before you commit to subscribing to any performance marketing platform, it is important to take time and find out what the current and previous users of the platform have to say about it. There are several review websites that you can check out to get a clear picture of the experience other users have with the platforms.

Check out 3 to 5 review sites before making a conclusion because some of these platforms pay to get good reviews. The number of reviews also matters, so don’t just look at the average rating. For example, a platform with an average of 4.7 stars and 1,000 reviews would be a safer option than one with 4.9 stars and 50 reviews. So, look at all the metrics before you decide.

4. Customer service and support

In the course of using any online platform, there will always be those times when you need help to figure out something. That is why it is important to choose a performance marketing platform with reliable customer support. Of course, it is hard to tell whether a platform has reliable customer support before you use it and engage its support team.

However, most of the review platforms give users the option to rate a platform based on various parameters, including customer support. So, go through the different review platforms to find out how the current and previous users of a certain performance marketing platform rate its customer support.

5. Third-party integration

One of the major advantages of web tools is their ability to share data with other platforms in order to enhance their functionality. As you choose a performance marketing platform, it is important to look at the other web tools and platforms that it integrates with. A performance marketing platform that integrates with most of the current business tools you are using should be the best option.

6. Other notable features

You also need to ensure the platform has other notable features beyond the basics. Some of these features may include analysis, tracking, and automation capabilities. You should also ensure that its user interface is user-friendly. These features could have a huge impact on your overall user experience with the platform.

1.Real-time feedback about the performance of the campaign

With these platforms, you will get real-time data about your ads and then decide whether there is a need to change something or not. This could save you a lot of money and time that you would otherwise waste on marketing campaigns that do not yield results. It is also great for your customer’s first experience with your brand.

Getting feedback about an ad campaign that is not performing well will prompt you to make changes like replacing the ad image with a more appealing one or using a catchier caption. In the end, the next potential customers that view or interact with this ad will have a better experience, which will increase their likelihood of taking action.

2. They make it easy to perform A/B tests

A/B testing is still one of the tested ways to choose the best way to structure your campaigns for the best results. A reliable performance marketing platform will make it much faster for you to figure out the best format to present your ads to your target customers since you will have real-time data from each. So, you should be able to figure out the ad format that will perform best within a short period of running the ads.

3. Integration with other platforms and software

Performance marketing platforms integrate with other web tools to enhance their functionality. This makes it much easier to create an ecosystem of business tools that communicate with each other. When all your business tools are communicating, your marketing, sales, and customer support teams will no longer have to manually import data from one tool to another, which will significantly enhance their productivity.

4. They ease goal setting for the next campaigns

Before you run any marketing campaign, the very first step is to set goals for what you intend to achieve by the end of the campaign. With performance marketing platforms, you can easily track the results of your campaign. This makes it much easier to set goals for your next marketing campaigns since you have data to base them on.

5. Makes it easy to assess your marketing efforts

With a performance marketing platform, you will get all the performance metrics of a given ad campaign, making it easy to know if the campaign was a success or not. If you have a marketing team, using a performance marketing platform will make it much easier to evaluate their performance after each marketing campaign.

6. Brings all the useful campaign data to one place

While running a marketing campaign, it is important to have real-time data about how it is performing on various platforms. With a performance marketing tool, you can view all this data from a single dashboard, which makes it easier to make decisions on how best to optimize the campaign on the different platforms.

These tools will also save you the hustle of having to jump from one platform to another trying to look for the feedback you need to optimize the campaigns. It is also much easier to view and compare the performance of a specific campaign on the different platforms, which could be crucial in determining which platforms to prioritize in your future campaigns.

7. They enhance collaboration among teams

Most performance marketing tools have collaboration features that make it easy for team members to collaborate on marketing campaigns. So, everyone on the team can make their contribution to the campaign while monitoring the impact it creates in real-time. Supervisors and managers can also use these tools to track the performance of their team members.

8. Protection against fraudulent acts by affiliates

We can’t deny the fact that a lot of elements from the dark web have infiltrated the affiliate marketing industry and are trying all ways to get artificially generated clicks in order to earn affiliate commissions. The good news is that we have some robust affiliate tools that can detect such activities and flag them for further investigation.