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The rapid changes in technology and consumer demands are tipping the scales in favor of on-demand digital experiences, which makes it essential that campaigns be made

As a marketer, you have decided to venture into affiliate marketing and create your own affiliate program for your customers. However, the key element to figure out is

Need to set up an alarm or book a rail ticket, want to know the directions for reaching a new destination, or feeling bored and looking for some entertainment, etc., t

Affiliate marketing success is strongly dependent on the quality and type of traffic landing on affiliate offers. High-quality traffic is an inevitable part of any mar

Effective tracking of user interactions and conversions is at the heart and soul of every marketer's strategy. By doing so, marketers improve the performance of their

Statistics predict that “ Searches for XYZ restaurants, shopping centers, favorite products or other services near my location” or where to buy XYZ products near m

Due to the rapid growth of the advertising and media industries, audiences can access a truckload of information at their fingertips. This information is delivered at the opportun

Can leveraging an affiliate marketing program provide a lucrative marketing strategy for the gaming market? Could this be an opportunity to get maximum exposure online

In the digital age, advertising is key to reaching the right audience. However, with so many ads online, it’s hard to stand out and earn trust. Many, especially Gen Z, dislike a

We are heading into a technologically developed nation riddled with uncertainties and a newer set of unpredictable challenges. Amidst this technological surge and prec

People these days rely on their mobile phones more than ever. Each device is able to read and process a QR code, which is a great way to promote a page, service, or platform. When

What is an Attribution Model? Attribution Models or multi-touch attribution consists of multifarious events and a set of actions that can lead to conversion and sales. T

The 2024 year has been quite a journey for Offer18, a leading performance marketing platform. The year has been a symphony of stellar achievements and im

Today, in the digital world where online trades and e-commerce are booming, fraud monitoring software is an essential tool for businesses to use to stop theft. Compani

People swear by affiliate marketing, and it is now considered a digital gold mine. To tap into the mine, you have to be well equipped with the best tec

Affiliate marketing is a powerful revenue-driving channel, but how do you measure its success? Tracking affiliate performance success goes beyond clicks and conversion

Are you, as a marketer, looking to earn long-term passive income? Consider leveraging performance marketing tactics to benefit your businesses for the long haul. Over

Modern marketing departments need to manage plenty of clients and campaigns at once. In the past, companies and agencies were hiring plenty of people to handle a numbe

We are excited to introduce significant eCommerce-related features to the Offer18 platform. The features have been designed to aid in tracking, managing, and optimizin

Affiliate marketing combines creativity, strategy, and careful financial planning. With automation streamlining tasks and enhancing efficiency, understanding how to se

Performance marketing thrives on understanding customer needs and tailoring campaigns that appeal directly to them. In a world where customers are bombarded by ads, cu

Marketing attribution is a well-known process of identifying and crediting the marketing channels or touchpoints that contribute most to the customer's journey and ult

Affiliate marketing offers you lucrative returns if it is well utilized in an effective way. Whether it's for earning money online or reaching out to brands and a large segment of

In affiliate marketing, efficiency and scalability are a must. Affiliate marketing automation is an innovative approach that streamlines processes, enhances productivi

Affiliate marketing automation software is a practical tool to streamline and optimize affiliate campaigns while maintaining partner relationships effectively. Still,

The App Promotion Summit Berlin gathers experts from in-app marketing, growth, product management, CRM, and revenue optimization. This event highlights to

Affiliate marketing fraud refers to anything an affiliate does that violates the terms and conditions of an affiliate marketing program. It poses a real threat to any

The WN Conference is a galaxy of gaming representatives from over 500 companies. It was held from June 11th to 12th in 2024 and was held online via the WN H

iGB LIVE is a platform that assembles various players in the online gambling industry, including operators, affiliates, technology providers, and game devel

Affiliate marketing has emerged as a central strategy for businesses seeking to expand their reach and drive sales. The right affiliate management platform can streaml

A premier affiliate marketing conference, the Digital & Affiliate Marketing International Expo takes place each year in Tel Aviv, Israel. With more than 2800 attende

DMEXCO is Europe's leading digital marketing and technology networking event. It brings together industry experts, marketing and web professionals, and tech

Affiliate fraud prevention refers to the strategies and tools used to detect, mitigate, and stop fraudulent activities in affiliate marketing, especially the

Conversions are the final stage of a successful marketing campaign, so optimizing them is vital. However, the industry you’re in, your target audience, and y

The Affiliate Summit West is the largest affiliate marketing conference in the world. Over 70 countries participate with affiliates, networks, agencies,

Marketing analytics is a vital part of any digital marketing strategy because it gives you a deeper understanding of your audience and the best ways to capture it. Ho

Affiliate marketing is an excellent way for beginners to start earning passive income online while learning more advanced affiliate marketing st

Affiliate marketing is a popular method for brands to increase visibility and sales by leveraging the influence of affiliates. Affiliates promote a company’s pro

The Mobidictum Conference is a premier event that brings together over 1,500 attendees, 900+ brands, 100+ distinguished speakers, and 100+ creative indie

Affiliate World Europe is one of the two events comprising the Affiliate World Conference. It is one of the most prestigious marketing events i

The SPiCE Series was launched in India in 2018 to identify and develop market potential. Over the years, the series has expanded its scope and has gained cr

Affiliate World Dubai is the world’s largest affiliate marketing conference that unites marketers from the length and breadth of the world. It p