Requirements to Start Performance Marketing in 202105-Apr-2021
Since performance marketing is a type of digital marketing strategy that comprises online marketing and affiliate marketing, the tools to get started with are in line with digital marketing tools. However, you must remember that these tools will guide you but won't do the work. You'll have to incorporate different marketing strategies before you can see outstanding results.
SEMRush is a performance marketing tool that helps marketers with competitor analysis. They get to know the content that is increasing the conversion rates for competitors. So they can write about it too.
The tool is also great for monitoring keyword ranking and running SEO audits to identify website issues that could negatively affect search rankings. It also helps in monitoring social mentions.
Affiliate Partnership Networks -
These are the networks where affiliates can connect with advertisers trying to drive product sales.
The commission is higher because the affiliates are working directly with the advertisers. They get paid when prospects take action, which could be in website visiting or phone calls. Even getting a lead gets them paid. .
Ahrefs (anchor links) -
While SEMRush serves the on-page issues of the website, Ahrefs deals more with the backlinks. But this is not to say it does not handle on-page so, competitive content analysis, keyword research, etc. But, it focuses more on backlinks.
It helps marketers identify lost or new backlinks. And broken pages linked to sites. It also shows how your competitors' backlinks are growing and provides content ideas from their top-performing content.
Content checkers -
Content writing is vital for driving effective results in performance marketing. To create quality content, you'll need tools editing tools like Grammarly and Hemingway. They help in pointing out spelling and grammar errors and also simplifying sentences to improve their readability.
You'll also need plagiarism checkers to avoid publishing plagiarized content which could affect your search rank and even lead to legal issues.
If you want your content to rank high on search engines, you might want to install the Yoast plugin. It prompts you to choose keywords that will index your content, add inbound and outbound links, metadata, slug, images, etc. It also crosschecks your grammar to ensure its readability. It works with Google's algorithm in mind to ensure you're always in line.
Google Ad-sense -
Need extra cash inflow besides commission from affiliate marketing? Then you should apply for Google AdSense. Applying means you are giving Google permission to place ad blocks on your site, which other sites will pay to advertise their products. When people view or click on the ads, they get paid.
Promoting content on social media can also help online and affiliate marketing. Hootsuite enables you to store and schedule social media content. That way, you always have posts whenever you are ready to share.
You can also use this tool to check how your social media content performs, track social mentions, and calculate conversions. It is a paid tool.
Google Analytics -
Google Analytics is a vital tracking tool. It shows who visits your website, the traffic source, and the pages they spend more time on.
Marketers can use it to track events and conversions. Every digital marketer should have some expertise in this tool.
Mail Chimp -
It helps you communicate with your audience through the power of email marketing. If email drip campaigns are part of your marketing strategy, then you should get the MailChimp.
Finally, there are lots of tools that exist to help you achieve the best in your marketing effort. However, it is vital to give a trial to different tools and find what works best for your business